business development

attracting chinese tourism to the city of enschede

The Municipality of Enschede wants to be attractive for the business community, the university, but also for the entrepreneurs who receive tourists. That is why The China Connector, on behalf of the municipality of Enschede, explored with various (cultural) entrepreneurs the possibilities for attracting Chinese tourism. The outcome of the research led to various recommendations (related to communication to cultural differences) that we are currently working on. The findings were presented during an event at the Rijksmuseum Twenthe on 22 May 2018.