attracting chinese audiences

HSM for Chinese tourism at the Maurithuis

We have done research on hospitality for Chinese tourism in museums and presented this in June 2018 at the Mauritshuis, The Hague. China Southern Airlines was our sponsor and we partnered with the National Museum Association and with the WeChat Mini Program ‘NextportHolland’. We are currently working on projects related to this event including a city and a museum.

If you are interested in our publication that we have created for this event, please download it here:

Hospitality for Chinese tourism at Dutch Museums – 2018