public relations

Promotion in China for TEFAF Maastricht 2020

Since 2018 the China Connector has been TEFAF’s press agent for China.

TEFAF is widely regarded as the world’s pre-eminent organisation for fine art, antiques, and design. The TEFAF Maastricht fair is the unrivalled destination art fair which covers artworks from over 7000 years of art history.

We are building a growing relevant press outreach to further establish the TEFAF brand in China. Due to our strong connections and partner we succeed in getting a great amount of press coverage and social media attention from our Chinese connections last year. For TEFAF Maastricht 2019 we achieved over 96 editorials.

Unfortunately, due to NCoV we are not able bring the intended journalists to Maastricht this year. Nonetheless, we provide journalists alternative ways of personalised information to keep up the press coverage in China.

We did manage to plan other activities and connect with Chinese citizens abroad. The China Connector looked into possibilities to connect TEFAF Maastricht with young Chinese speaking art lovers in the Benelux.