Finding & attracting Chinese audiences

In 2017 we started off as The Art Connector. Since July 2018 we formed our company The China Connector, focussing on China related projects only.

The China Connector helps art & culture institutions:

  1. finding new markets in China
  2. attracting Chinese audiences
  3. creating educational projects

This we do by creating China-focussed strategies, digital marketing approaches, new business solutions or managing your project. We work in a professional way, using innovative and fact based methods. We allocate our vast network on several levels in both countries to achieve the ultimate approach and solutions for you. We are very aware of the cultural differences between both our countries and we always take these into account while working on an assignment for you.

Reaching out to your art & culture target group in China. We use our extensive network that has been growing since 1990 and we benefit from the developments in China. We bring you tailormade solutions enabling our customers to develop their business.

As outbound Chinese tourism is rising we are working for destinations in the Netherlands to attract more FIT travellers. Free Independent Travellers are interested in a deep understanding of the local culture and experiencing an unique visit. We help to realise that with new Chinese technical solutions like mobile payments and social media.

Strategic Advice

Doing business with China is challenging. We can support you in creating future proof strategies for your art project or brand.

  • China creative strategy
  • Brand strategy
  • Digital strategy
  • Workshops

Digital Marketing

We can help you to interact with your Chinese audience or with any other question related to ‘China’ and ‘digital’.

  • Online marketing
  • Branding and design
  • E-commerce
  • Cross-border payments (Alipay & WeChat Pay)

Business Development

Thanks to our years of experience in China we can provide you with the tools to succeed in your China Business Development.

  • Creative concepts and development
  • Target audience analysis
  • Feasibility studies
  • Market research



Project Management

Intercultural project are never easy. Not only in creating satisfying results, but also in the implementation. Let us guide you.

  • Chinese (business) culture approach
  • Project planning and implementation
  • Local laws and customs regulations
  • Project control: local presence and network