Art & Culture Trade Mission to China (January 2018)
Published on 3 January 2018
Monique Knapen (co-founder of The China Connector) went from 21-31 January on a art & culture trade mission to China. She visited various cities (Beijing – Shenzhen – Shanghai) to represent business cases for our clients. Amongst which: Light Art Collection (ALF), Hogeschool van Amsterdam (HvA), City of Enschede and the Van Gogh Museum.
Besides the missions The China Connector had to fulfil for its clients, the most significant findings of this trip are the huge demand for light art and art education (children). Therefore an increasing spending capacity on content is to be noticed, but also an increasing demand for entertaining exhibitions (visitors love to take selfies) that differ from Western taste. These are important elements for succes that European art and culture institutions should take into account when their exhibitions travel to China.
The China Connector will follow up her Chinese trade mission at the end of April 2018. Interested? Please contact us to learn more about what The China Connector can do for your business.